Their hair was a spilled paintbox. Beneath the lemon‑yellow mohawk, a face was intently tuning a guitar; the fiery red crest bobbed with every restless movement, silver studs on the leather jacket glinting like scattered stars in the dim light; and the towering pink‑purple plume leaned against the window, casting a cold gaze at the light streaks hurtling past in the tunnel.
Nobody spoke, but everybody vibrated.
The drummer tapped an unheard beat on his knees with his sticks; the bassist chewed on a pick, humming a bass line not yet written into any score; the vocalist stared at his paint‑splattered canvas sneakers, where he had drawn a crooked map in acrylic—from Manchester to Berlin, from Barcelona to Athens—the place‑names spreading like weeds along the laces.
They were about to set off.
Not the kind of tour planned with managers and contracts. They carried only three cases of second‑hand gear, a wad of handwritten lyrics, and crumpled train tickets in their pockets—like medieval troubadours, ready to pierce the silence of Europe with their roar.
“IT Model,” the vocalist suddenly said, his voice chopped by the train’s rumble. “Not ‘model’ as in fashion—it’s a template. A template for making noise.”
That was their manifesto. Youth wasn’t capital; it was ammunition. Chaos wasn’t a flaw; it was an aesthetic. In the deepest corners of each city’s livehouses, beneath low ceilings and beside leaking toilets, they meant to give lost souls a deafening embrace.
First stop: Leeds. They would grind Manchester’s dampness and Liverpool’s pride into their distortion pedals. Then came Dublin’s rain, Glasgow’s wind—every city would be repainted, as vibrant and unsettling as their hair, impossible to ignore.
The train slowed into the station. The four stood up, hoisted their gear, and the purple‑haired frontman took one last look out the window—the Thames was melting the sunset into golden shards.
Their journey was about to begin in a roar, and that roar was their language.
From London, winding through Munich, Hamburg, Berlin, Athens; cutting across Paris, Madrid, Barcelona, Valencia, Marseille; down to Lisbon, Porto, Milan, Florence, Warsaw, Riga; up to Amsterdam, Vienna, Copenhagen, Stockholm—every night would ignite a small explosion.
Warsaw, Riga, Amsterdam, Vienna, Copenhagen, Stockholm—these names would become new lyrics, new screams.
Because some people paint the world with brushes, some with words—and they paint it with noise, building their own brief, brilliant cathedrals in each sleepless city.
The doors opened, and four vivid figures disappeared into London’s evening crowd.
Europe was waiting. And they were coming, armed with the guitar that could redefine what a “model” really meant.
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Live On Tour! UK and Europe
We are IT Model. Wherever you are, that’s where we’ll wake up in the night.
Their European leg has already launched from London, hitting Leeds, Dublin, Manchester, Glasgow, Edinburgh, and is now heading south into Germany and Southern Europe. A fall return to North America is set, and a winter debut in South America is on the table.
And on the wall of the production hub, that pin‑studded world map — every pin marking a show already played or about to be played — is now so dense you can barely make out the longitude lines underneath.
Their journey never ends. Every show is the starting line for the next one.
]]>The first half of the year was spent mostly inside their Los Angeles production hub — that downtown warehouse they’d fallen for three years earlier — recording their third studio album. It was the first time they’d ever created in a space entirely their own: no studio‑clock countdowns, no producer breathing down their necks, just concrete walls, leaky skylights, and a cassette recorder that never stopped spinning.
In the second half, the new album dropped, and with it came another dense global tour. But this time, the routes no longer radiated from London — they radiated from Los Angeles. The hub became their axis, sending them east to Europe, west to Asia, and south to Australia and New Zealand.
Key stops:
- North America: Los Angeles (home base), New York, Chicago, Toronto, Mexico City
- Europe: London, Paris, Berlin, Barcelona, Amsterdam
- Asia‑Pacific: Sydney, Melbourne, Auckland, Tokyo, Shanghai
Iconic moment: The LA Production Hub open day — the band invited a hundred fans into the warehouse for an intimate acoustic set in the very room where they’d recorded. It was the closest and quietest IT Model show ever — and somehow the most explosive.
That year, “IT Model” stopped being just a band. It became a global tribe that speaks in noise and lives by the road.
]]>The route covered three continents simultaneously. Spring saw a return to Europe, sweeping the UK and Western Europe from London outward. Summer marked their first landing in Asia, with eleven shows across Japan, South Korea, and Southeast Asia. Autumn brought them back to North America for a deeper second run from coast to coast, including their first Canadian dates.
This was also the year they graduated to arena‑level venues — selling out London’s Brixton Academy, Los Angeles’ Hollywood Palladium, and Tokyo’s Zepp DiverCity.
Key stops:
- Europe: London, Birmingham, Bristol, Brighton, Bordeaux, Paris, Marseille, Berlin, Hamburg, Munich, Athens
- Asia: Tokyo, Osaka, Seoul, Bangkok, Singapore
- North America: New York, Los Angeles, Toronto, Montreal, Vancouver, Seattle, Portland
Iconic moment: Tokyo — the entire crowd sang the chorus of Good Riddance, 2020 in Japanese. The four of them froze for three seconds, then the bassist raised his instrument above his head and dropped to his knees on stage.
That year, IT Model’s name appeared on Rolling Stone‘s shortlist for “Best Live Act.”
]]>After three years of battle‑hardening across Europe, they set their sights across the ocean. The autumn maiden voyage started in Brooklyn, New York, then hit Boston, Philadelphia, Chicago, Denver, Portland, and finally wrapped in Los Angeles. And the LA venue — a hollow downtown warehouse they would later convert into their production hub — spoke to them the moment they stepped in. After the show, the four of them stood in that empty concrete shell and, almost in unison, said: “This is it.”
North American audiences exceeded all expectations. They’d worried about starting from scratch, but the reputation had already crossed the Atlantic via word‑of‑mouth and bootleg streams.
Key stops: New York, Boston, Philadelphia, Chicago, Denver, Portland, Los Angeles, San Francisco.
Iconic moment: The LA warehouse show — five hundred people packed in, fire marshals shut them down twice, and twice they plugged back in and kept playing. That night, a spray‑painted line appeared on the wall: IT MODEL LA HUB.
That year, they went from a “European phenomenon” to a “global signal.”
]]>The band called this their “Eastern Campaign.” The route stretched from Berlin through Poland, Czechia, Slovakia, Hungary, and finally to Riga in Latvia. Warsaw’s crowds were famously ferocious; Prague’s underground clubs were damp labyrinths; and a Budapest show lost power mid‑set, forcing an all‑acoustic set — which turned out to be the most unforgettable night of the entire run.
Meanwhile, they sold out top‑tier livehouses in Vienna and Amsterdam for the first time — tickets gone within four hours of release.
Key stops: Warsaw, Prague, Budapest, Vienna, Amsterdam, Riga.
Iconic moment: The Budapest blackout night — the vocalist sat on the edge of the stage with an acoustic guitar, and two thousand voices sang along, no PA, just human throats and wall echoes.
That year, IT Model’s name first appeared on the shortlist for major European festival headliners.
]]>In spring 2021, carrying their new EP Noise Pilgrimage, they pushed south for the first time — into the Iberian Peninsula and along the Mediterranean coast. From Montmartre to Barcelona’s sea breeze, from Lisbon’s tram tracks to Milan’s vintage theatres, each stop drew bigger crowds than the last. People were starved for live music, and IT Model’s show was the best antidote they could find.
By summer, they swung north into the land of the midnight sun. Copenhagen and Stockholm are known for their cool audiences, but IT Model smashed that Scandinavian ice with sweat and raw screams.
Key stops: Paris, Madrid, Barcelona, Valencia, Marseille, Lisbon, Porto, Milan, Florence, Copenhagen, Stockholm.
Iconic moment: After a Barcelona show, the crowd refused to leave. The band came back on stage and improvised three brand‑new songs — without titles — two of which later made it onto their next album.
That year, they evolved from “UK punk newcomers” into “Europe’s most unmissable live act.”
]]>But IT Model was never a band that would just lie down and die.
In the summer of 2020, while most bands were still rehearsing over Zoom, they crammed into a beat‑up Ford Transit, armed with ten new songs — the full tracklist of what would become the album Good Riddance, 2020 — and set off from London, heading east. COVID test certificates stuffed the glovebox; border controls felt like defusing bombs at random. They played to twenty masked souls in hollowed‑out clubs, powered impromptu sets with generators in parking lots, and scribbled next‑day anthems around campfire light.
Key stops: London, Leeds, Manchester, Dublin, Glasgow, Edinburgh, Munich, Hamburg, Berlin.
Iconic moment: A Berlin show was cancelled on the spot, so they set up right outside the club’s plaza. Over two hundred people gathered — it became one of Europe’s few “open‑air punk parties” of 2020.
That year, they proved one thing: noise needs no permission.
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