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2025 · The Production Hub Year — LA as the Global Launchpad

In 2025, IT Model did two things: stopped, and then restarted.

The first half of the year was spent mostly inside their Los Angeles production hub — that downtown warehouse they’d fallen for three years earlier — recording their third studio album. It was the first time they’d ever created in a space entirely their own: no studio‑clock countdowns, no producer breathing down their necks, just concrete walls, leaky skylights, and a cassette recorder that never stopped spinning.

In the second half, the new album dropped, and with it came another dense global tour. But this time, the routes no longer radiated from London — they radiated from Los Angeles. The hub became their axis, sending them east to Europe, west to Asia, and south to Australia and New Zealand.

Key stops:

  • North America: Los Angeles (home base), New York, Chicago, Toronto, Mexico City
  • Europe: London, Paris, Berlin, Barcelona, Amsterdam
  • Asia‑Pacific: Sydney, Melbourne, Auckland, Tokyo, Shanghai

Iconic moment: The LA Production Hub open day — the band invited a hundred fans into the warehouse for an intimate acoustic set in the very room where they’d recorded. It was the closest and quietest IT Model show ever — and somehow the most explosive.

That year, “IT Model” stopped being just a band. It became a global tribe that speaks in noise and lives by the road.

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